New Balance to Use Cardano Blockchain to Confirm Product Authenticity

CEO Charles Hoskinson announced that New Balance will be using the Cardano blockchain to help authenticate its products.

According to a Sept. 28 article by Crypto Briefing, Charles Hoskinson, CEO of blockchain engineering startup IOHK, announced that American footwear brand New Balance will use the Cardano blockchain to allow its customers to verify the origins of an range of products.

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